Hi, welcome to my website! On this page you’ll find the link to my latest paper and Ph.D. thesis, the recording to my latest talk, and information about my current projects. On the other pages, you can find my CV, list of talks, and publications. Cheers!


24H WORLDWIDE DESIGN CONVERSATIONS 2021 | Joleen Blom with Ilaria Mariani

June 23rd, 2021


Newest article

Characters in Fire Emblem Three Houses: A Ludo Mix Perspective
Available here!

The article focuses on how dynamic game characters create friction in a ludo mix strategy consisting of primarily ludic media, disturbing the narrative coherency that trans- or cross-media strategies strive for. In particular, dynamic game characters, with a development structure that the player influences, cause narrative inconsistencies with the character’s transmedia appearances. Yet, in Japanese media and ludo mixes, character proliferation is the norm so that different versions of the same character can exist without any issues of narrative coherency. Through a case study of the Fire Emblem: Three Houses ludo mix, this article argues that the Japanese concept of the kyara, a proto-character, demonstrates to be an excellent means to avoid a clash between the dynamic game character in one work and its appearance in another work. It concludes that through the use of the kyara, the IP owner avoids any clash between the dynamic game character’s appearance in its source work and its appearance in other ludic works, thereby giving the impression that the player’s agency over the dynamic game character stays intact.


Ongoing projects

Parasocial relations with game characters
Book: Game characters and transmedia storytelling

Research topics

Japanese popular culture
Parasocial relations

Ph.D. Thesis

Find my Ph.D. thesis here!